Although locally abundant, this species is known only from a few sites in the Riversdale area, on N-facing slopes in bare loamy places with a sprinkling of quartz pebbles.
The plants form huge mats (up to 2 m in diameter) of erect leaves. These are about 2.5 cm long, slightly keeled, silvery or greyish (sometimes green) and somewhat velvety.
The flowers are purple-pink, about 2.5 cm in diameter, appearing in October-December.
The first 2 pictures were taken early November 2009, the other ones mid September 2011.
